Vitamin Sea
Vitamin Sea Ltd is a lifestyle and wellness brand that sought to scale its online revenue through digital advertising. Prior to working with SOS Acquisition, the brand relied on inconsistent organic traffic and lacked a structured paid media strategy. With a budget of $16,000 USD, our team launched a comprehensive ad campaign that reached over 9.49 million targeted users and generated $380,000 USD in revenue. This partnership showcased not only our ability to deliver high returns but also our expertise in building systems that drive scalable and predictable growth.
/// The strategy was built around the concept of layered targeting — a funnel approach that adapts messaging based on where each user is in the buying journey. We began by reaching cold audiences through high-impact interest-based and lookalike targeting. From there, we retargeted engaged users with personalized ads informed by their previous interactions, such as video views or product page visits. Once a user added a product to their cart, they were retargeted with a conversion-focused creative designed to address objections and encourage purchase. Finally, after a successful transaction, we implemented post-purchase retargeting to promote upsells and cross-sells — not just from Vitamin Sea’s catalog, but also from aligned partner brands. This closed-loop approach ensured no opportunity in the customer lifecycle was missed.
/// Our execution involved a seamless blend of Meta Ads and Google Ads, strategically deployed to capture both awareness and high-intent traffic. Meta served as the primary platform for cold audience reach and engagement, while Google Ads — including Performance Max and branded search campaigns — handled bottom-funnel conversions. We built dynamic creatives for each funnel stage and deployed automated systems to trigger relevant ads based on user behavior. Personalized product recommendations, urgency messaging, and creative variations were tested across the campaign to optimize performance. In parallel, we integrated WhatsApp automations and email flows to support abandoned cart recovery and post-sale follow-ups. The system was not only data-driven, but also built for scale — capable of adapting in real-time as new user data was collected.
/// Before working with us, Vitamin Sea’s marketing efforts were largely reactive. Their digital presence relied heavily on organic content with unpredictable reach and limited conversion tracking. They spoke primarily to ready-to-buy customers, which meant they were only addressing a small fraction of their potential market. Additionally, there was no automated infrastructure in place to nurture or convert the majority of their traffic. The absence of post-purchase strategy also resulted in missed revenue opportunities from existing customers who were willing to buy again or try complementary products.
/// SOS Acquisition delivered a complete growth system that addressed every stage of the customer journey. We replaced the reactive model with a proactive, multi-platform advertising strategy that leveraged behavior-based targeting and automation. By delivering the right message to the right audience at the right time, we were able to convert cold leads into loyal customers. Our post-purchase campaigns not only increased average order value but also built brand loyalty and lifetime value. The result was a highly profitable campaign that delivered a 23x return on ad spend and set the foundation for sustainable, long-term growth.
