PETSTORE
Petstore, a rapidly growing pet retail chain, partnered with SOS Acquisition to scale their in-store and online revenue. At the time of engagement, they were generating approximately $40,000/month USD through a combination of foot traffic and organic sales. Within just 12 months, we helped Petstore more than double their monthly revenue to $100,000 USD, generating an additional $1M in revenue with just $16,000 in ad spend. This case study demonstrates how localized targeting, smart data integration, and full-funnel ad systems can drive massive growth in a retail environment.
/// Our strategy was centered on bridging the gap between offline and online customer behaviors using Meta Ads as the primary growth engine. We developed a hyper-targeted approach to drive both in-store foot traffic and online conversions, while tracking performance across all touchpoints. The key concept was creating seamless customer experiences—whether someone saw an ad and walked into a physical store, or completed a purchase online, we made sure the brand stayed top-of-mind, measurable, and conversion-focused.
/// The execution began by building a Meta Ads infrastructure tailored for local relevance and product-specific targeting. We then integrated Petstore’s Point-of-Sale (POS) system with their online shop and Meta’s conversion API, allowing us to track real-time stock, automate product retargeting, and optimize ad delivery with data-driven precision.
We launched multiple ad funnels:
Top-of-funnel campaigns focused on geo-targeting pet owners within store radius
Mid-funnel dynamic ads based on product categories, recent views, and abandoned carts
Bottom-of-funnel conversion ads driving both e-commerce purchases and in-store visits with local promotions, urgency creatives, and mobile-optimized landing pages
We layered this with event-based tracking, real-time stock sync, and continuous creative testing to keep CTR and ROAS consistently high throughout the year.
/// Petstore’s marketing efforts before SOS Acquisition were siloed and lacked attribution clarity. The in-store and online channels were operating separately, making it difficult to identify where sales were coming from and how to scale them effectively. Their ad strategy was generic and unoptimized, resulting in inconsistent results, wasted budget, and missed opportunities to capture ready-to-buy local customers.
/// We implemented a fully integrated ad ecosystem that connected Petstore’s digital ads with their real-world retail operations. By syncing their POS and e-commerce data with Meta’s ad platform, we enabled precise targeting, personalized retargeting, and real-time optimization. Every campaign was engineered to either drive in-store visits, boost online purchases, or increase average order value — and the numbers speak for themselves. With just $16,000 in ad spend, Petstore added $1,000,000+ in new revenue in a single year and built a predictable, repeatable customer acquisition engine they now use to fuel long-term growth.
